Project Details

Instagram-style promotional graphic for Good Luck Beer Co., featuring a tropical-themed beer bottle with a cartoon duck mascot. The duck, wearing sunglasses, appears behind the bottle with outstretched wings, creating a playful and relaxed summer vibe. The caption reads ‘It’s a beer worth quacking about!’ with hashtags and emojis below. Background elements include floral illustrations and repeated ‘Good Luck’ text.

Project information

  • Category: Social Media Design
  • Client: Good Luck Beer Co. (Concept Brand)
  • Project date: March, 2025

This vibrant ad series was created to promote Good Luck Beer, a playful craft brand targeting a young, casual audience. With a tropical theme and a quirky duck mascot, the campaign focused on humor, lightness, and visual punch. Key elements:

  • Custom illustrated mascot
  • Social-first formatting
  • Layered textures and brand character voice