Project Details

Split-screen ad by Soluxa Energy showing a woman on the left looking frustrated while holding a phone with a red battery icon, and on the right smiling and holding a phone with a full green battery icon in front of solar panels. Text reads: 'Own the Power You Use. Switch to solar and gain independence from erratic electricity supply.'
Campaign graphic showing a glowing yellow outline of Nigeria's map over a dark green background. Headline reads: 'Brighter Nigeria Starts Here.' Subtext encourages joining the solar revolution and investing in cleaner, green energy. Branding includes Soluxa Energy’s logo and tagline: 'Powering Nigeria one ray at a time.'
Futuristic solar-themed graphic showing a large solar panel at the center of a glowing grassy dome, surrounded by small houses and energy spheres. The sky features a stylized sunbeam. The headline reads: 'Power Your Life With The Sun' with a subtext about reliable, clean, and affordable solar solutions for Nigerian homes and businesses.

Project information

  • Category: Social Media Design / Green Energy Awareness
  • Client: Soluxa Energy
  • Project date: JUN, 2024

Soluxa Energy – Power Your Life With the Sun

This bold, awareness-driven campaign was created for Soluxa Energy, a fictional solar company based in Nigeria. The visuals were crafted to communicate the real impact of switching from unreliable grid power to clean, independent solar energy. The campaign combines emotional contrast, geographic context, and futuristic design language. Project Highlights:

  • Before-and-After Messaging – Emotional storytelling through side-by-side photo compositions
  • Visual Language – Use of green/orange color psychology and glowing map outlines to reflect energy, optimism, and change
  • Core Themes – Empowerment, energy independence, environmental awareness
  • Typography & Layout – Dynamic headline treatments and modern social-friendly formats
  • Call to Action Integration – Clear and clean CTAs to drive audience engagement
  • "Powering Nigeria one ray at a time." – The campaign’s mission was to humanize green tech while promoting a brighter, sustainable future.